Saving as you go
Let's start with the basics
Answer a few questions before your call so you can spend less time on the basics and more time talking about your brand and ads.
What name should appear in your ads?
What would you like to accomplish?
Share your photography
Upload your CRM export
From your Compass CRM, Mailchimp, or wherever your contacts live. Any format works, we just need 400+ emails.
Choose a time to meet
Your calendar opens when these are in
Brand ads tell your story to your people all year long, even on the days you don't have 5 minutes to think about marketing.
Start with you
Tell us about your last 5 clients. Who do you already win with, and what kind of clients do you want more of?
Pick your favorite audiences
The four audiences land here
Building your four audiences
That did not come back
Give it another go when you are ready.
Pick how you want to reach each audience
Keep an audience in step two and it shows up here.
Where each of these should land
Match an audience with a tactic in step three and it shows up here.
Pick your favorite line for each lane
Compass Marketing is bringing finished ads, so each line and photo comes with them.
Three lines for every audience
Each audience gets three headlines, and you pick the one that sounds like you.
Writing three lines for each one
That did not come back
Give it another go when you are ready.
Here's your monthly plan
Who should build the ads
The clock starts the day your materials are in.
When do you want your ads running?
See the full plan details
Sending it on
Email it to yourself, your partner, or whoever runs point on your marketing. Download gives you a file to keep, and Print makes a PDF.
©HUGO DIGITAL ADS 2026